Increase the visibility of your products on VITRi with hashtags and mentions

Nowadays, social media visibility is key for any business. On VITRi, you can enhance your catalog’s exposure by using strategic hashtags and effective mentions. Learning to use them correctly can make the difference between an invisible product and one with high reach.

But what is a hashtag?

Well, we could define hashtags as words or phrases preceded by the # symbol (hash or pound sign) used on social media to categorize content and make it easier to find. By clicking on a hashtag, users can view all posts that include it, helping to discover content related to a specific topic. Additionally, hashtags increase the visibility of a post and connect with audiences interested in the same topic.

Their strategic use on platforms like Instagram, Twitter, and TikTok can improve the reach and engagement of a post.

And what is a mention?

A mention on social media is when a user includes another user's name preceded by the @ symbol in a post or comment. This serves to tag or draw the attention of that person or account. For example, on Twitter, Instagram, or Facebook, if you mention @example, that account will receive a notification and will be able to see the post where they were mentioned.

Mentions are useful for interacting with other users, collaborating with brands or influencers, and generating conversation on social media. They can also help increase the visibility of a post, as the mentioned person might share it with their audience.

And what is the difference between them?

We could say that the main difference between a hashtag and a mention is their function and usage on social media:

• Hashtag (#): It is used to categorize content and make it easier to find. When you use a hashtag in a post, it groups together with others that use the same hashtag, allowing more people interested in that topic to discover it. Example: "I love traveling! ✈️🌍 #Travel #Adventure"
• Mention (@): It is used to tag or draw the attention of a specific account. When you mention someone with @username, that person receives a notification and can interact with your post. Example: "Thanks for the recommendation, @MariaPerez. It was an amazing trip!"

Why hashtags and mentions are crucial?

Hashtags and mentions help your products get discovered by a broader audience. Here are some key benefits:

1. Greater Reach: They allow users interested in your niche to find your products.
2. Precise Targeting: They attract a specific audience interested in your sector.
3. Better Interaction: They increase the likelihood of being shared or commented on.
4. Content Optimization: They organize your content within relevant trends.

With VITRi, you can take advantage of these tools to maximize the exposure of your digital catalog.

Best practices for hashtags on social media

Select relevant hashtags

To choose effective hashtags:

• Use specific terms related to your products.
• Combine popular hashtags with more niche ones.
• Avoid generic hashtags that generate too much competition.

Example: Instead of #fashion, use #SustainableFashion or #EcoFriendlyClothing.

Don't overuse hashtags

Excessive use of hashtags can look like spam and lower engagement. Follow these recommendations:

• Instagram: 5–10 effective hashtags.
• Twitter: 1–2 relevant hashtags.
• Facebook and LinkedIn: 2–3 specific hashtags.

Create a branded hashtag

Creating an exclusive hashtag for your store on VITRi helps strengthen your brand identity and makes it easier for customers to share their experiences.

Example: If you sell handmade products, you could use #MadeWithLoveBy[YourBrand].

How to use mentions to increase visibility

Mention influencers and customers

Tagging influencers or satisfied customers can increase your store’s exposure.

Example: "Thank you @HappyCustomer for your purchase. We hope you enjoy your #EcoFriendlyClothing!"

Tag relevant pages

If you sell eco-friendly products, mentioning accounts dedicated to sustainability can attract more attention.

Example: "Discover our new #EcoFashion collection by tagging @SustainabilityToday."

Use mentions in comments

Responding to customer questions by mentioning them helps strengthen the community and increase interaction.

Example: "@InterestedUser Thank you for asking, yes, we have more colors available! Visit us on VITRi."

Implement a hashtag and mention strategy

Research effective hashtags using tools like Hashtagify or Trendsmap to find the most relevant ones in your industry. Try different combinations by posting content with various sets of hashtags and analyze which ones generate the most interaction. Monitor your performance through social media analytics to identify which hashtags and mentions work best. Additionally, engage with the community by responding to mentions and comments to strengthen your relationship with potential customers.