Boost your catalog visibility on VITRi: best SEO practices

Creating an online catalog is just the first step; ensuring people find your products is where SEO (Search Engine Optimization) comes into play. VITRi offers powerful SEO tools that help sellers maximize their online presence, making it easier for customers to discover their catalogs.

Why SEO matters for your digital catalog

SEO isn't just for websites; it's also crucial for digital catalogs. Optimizing your product listings on VITRi can:

1. Improve your catalog’s ranking in search results.
2. Increase organic traffic to your store.
3. Enhance product visibility across multiple platforms.
4. Create a seamless browsing experience for potential buyers.

By leveraging VITRi’s built-in SEO features, sellers can build a catalog that stands out in an increasingly competitive digital marketplace.

Essential SEO settings in VITRi

VITRi provides a marketing panel where you can fine-tune your catalog's SEO settings. Let’s look at the most important elements:

1. Optimize your store title

Your store title is the first thing users and search engines see. To create an effective title:

• Include primary keywords related to your products.
• Keep it under 60 characters.
• Make it descriptive yet concise.

Example: Instead of "John’s Store," use "Handmade Leather Wallets | Custom Accessories."

2. Write an engaging store description

A well-crafted description helps search engines understand your offerings and attracts potential buyers.

Best Practices:

• Keep it between 150-160 characters.
• Highlight your main product categories.
• Use natural and compelling language.

Example: "Discover handmade leather wallets and high-quality custom accessories. Durable and stylish products for everyday use."

3. Choose relevant keywords

Keywords are essential for improving your search ranking. VITRi allows you to define keywords in the marketing panel.

How to Choose Keywords:

• Research terms that customers use to search for your products.
• Focus on long-tail keywords (e.g., "handmade leather travel wallet" instead of just "wallet").
• Avoid keyword stuffing; use them naturally in descriptions and titles.

Steps to fully optimize your VITRi store

Step 1: Configure SEO options in the marketing panel

Access the VITRi panel and update your store’s title, description, and keywords following the best practices outlined above.

Step 2: Use high-quality images for your products

Search engines consider images when ranking pages. Ensure your product photos:

• Are high resolution.
• Have descriptive filenames (e.g., "handmade-leather-wallet.jpg" instead of "IMG123.jpg").
• Include descriptive alt text.

Step 3: Create a unique URL for your catalog

VITRi offers customizable URLs for your store. Keep your URL short and relevant, such as: www.vitri.store/leather-accessories

Step 4: Promote your catalog with QR codes

VITRi allows you to generate a QR code for your store. Print it on business cards, flyers, and packaging to drive traffic.

[TIP]: "Place your QR code in high-traffic areas like store windows or social media profiles to attract more visitors."

Step 5: Track your catalog’s performance

VITRi provides analytics to monitor visits and engagement with your catalog. Use these insights to refine your SEO strategy and improve visibility.

Key SEO takeaways

• Optimize store titles and descriptions with relevant keywords.
• Use high-quality images with optimized filenames and alt text.
• Customize your catalog URL to improve search rankings.
• Promote your store with QR codes across multiple channels.
• Use VITRi analytics to measure and enhance performance.

By following these best SEO practices, you can ensure your VITRi catalog gets the visibility it deserves, helping you attract more potential buyers without additional advertising costs.