How to categorize products on VITRi to improve the shopping experience

A well-organized catalog can increase conversion rates by 30%. Learn how to properly categorize your products on VITRi.

The importance of proper product categorization

Properly organizing products in a digital catalog makes user navigation easier and enhances the shopping experience. A well-structured catalog on VITRi allows customers to find what they are looking for quickly and easily, increasing the chances of conversion.

Key elements for effective categorization

1. Define clear categories and subcategories

• Group products by type, use, or audience.
• Keep categories general and subcategories specific.
• Avoid redundant or unintuitive categories.

2. Assign products to the correct categories

1. Analyze the product’s functionality: Determine where it best fits within the catalog.
2. Avoid unnecessary duplication: Do not place a product in multiple categories unless necessary.
3. Use tags and filters: Complement categorization to improve searchability.

3. Optimize navigation with filters

• Implement filters by price, color, size, or relevant features.
• Allow customers to narrow down options based on their needs.
• Provide a smoother and more efficient shopping experience.

Step-by-step guide to categorizing products on VITRi

Step 1: Analyze your inventory

1. List all your products.
2. Identify patterns and similarities among them.
3. Define main categories based on these groupings.

Step 2: Structure your catalog

1. Assign each product to its most relevant category.
2. Ensure subcategories are not overly extensive.
3. Maintain a consistent and easy-to-understand structure.

Step 3: Implement and adjust

1. Publish the categories and review their functionality.
2. Use VITRi's analytics to measure the effectiveness of the organization.
3. Adjust categories based on customer behavior.

Benefits of a structured categorization on VITRi

✔️ Enhances user navigation and experience.

✔️ Reduces friction in the shopping process.

✔️ Increases visibility of key products.

✔️ Helps customers make better purchasing decisions.